Inside the Shopify App Store
The Shopify App Store is one of the largest B2B software marketplaces in the world, powering millions of merchants with everything from email marketing to inventory management. I scraped the featured apps from each category to get a snapshot of what's trending in the ecosystem.
Note: This analysis covers ~230 featured apps shown on the main category pages, not the full app store (which has 10,000+ apps). Think of this as a look at Shopify's "front page" - the apps they're highlighting to merchants.
The Numbers
Observations
Among the featured apps sampled:
- Orders & Shipping has the most featured apps, followed by Selling Products and Store Management
- 75% offer a freemium model (free plan with paid upgrades), while pure free and paid-only apps are rare
- Over 80% have ratings between 4.5-5.0 stars - featured apps skew heavily toward high ratings
- 28% have the "Built for Shopify" badge, indicating they meet Shopify's quality and performance standards
Methodology
Data was collected by scraping the featured apps shown on each of the 7 main category pages of the Shopify App Store. This captures the ~30-45 apps Shopify highlights per category, totaling around 230 unique apps after deduplication.
This is intentionally a sample, not a comprehensive scrape. The full app store has 10,000+ apps, but the featured apps represent what Shopify considers most relevant for merchants browsing each category.
Want to see the full app store analyzed? Let me know on Twitter - with more time, the scraper could paginate through all results.